Functionality

Real-time overview

The statistics of each mailing are updated in real time as your contacts receive, read and click on the links in your newsletter.

Opened newsletters

MailDirect keeps a record of which newsletters are opened by whom and when. This gives you a good opportunity to match the mailout time to when your readers are most interested.

Click statistics

Follow the reader’s click activity in your newsletter. This
provides valuable information regarding which products or
services your clients are interested in.

Compare your newsletters

You can compare the statistics of your different newsletters
and act accordingly to the clients demands.

Tracking

MailDirect enables you to identify which activities your readers participate in on your website or web shop. You can even set a value on the different activities and thus easily receive ROI (return on investment) indicators on your newsletters.

Newsletter history

All mailings are saved with complete statistics. You can always come back to a previous newsletter for an update of the results and content.

Survey diagrams give a swift overview of mailing results.